This book will help you realize that you are the CEO of Me, Inc. Also, the senior vice-president of New Product Development, as well as senior vice-president of Sales and Marketing for Me, Inc., while the organization that pays us is our customer.

Understanding that we are all self-employed – inside and outside of organization, and behaving in accordance with this concept will help us become happier, more successful and more effective contributors to our organization. This book is worth owning simply for the reminder that the title can provide each day.