This book, subtitled "The Capitalist Manifesto for Creating and Marketing New Products and Services," is the seventh book Guy Kawasaki has written, the sixth that I have read, and the third to appear on my list of recommended reading. Since I began this list, my personal practice has been to read all the words of a book before adding it to the list. I have only strayed from this rule three times.

My top choice for 1996 was "Turned On" by Dow & Cook. Somewhere between page seventy-five and eighty, I put it on my list, using the rationale that even if the rest of the book was worthless (which it wasn’t), "Turned On" was still worth recommending. In 1997, Tom Peters’ new book, "The Circle of Innovation" made my list after only twenty-five pages. I believe it may be, and probably is the best business book I’ve ever read. In 1998, "Unleashing the Killer App" by Downes & Mui met the same fate about page forty or forty-five. It, by the way, was my top choice for 1998. Now, in early 1999, "Rules for Revolutionaries" makes it by page forty-two.

Guy Kawasaki is a witty, insightful writer. He has produced a book filled with good ideas, interesting observations and great sound bytes. "Rules" has three additional "features." Interspersed throughout the book are quite a number of wonderful quotes; at the end of most chapters the reader finds a list of "Readings for Revolutionaries"; and urls are given for all the companies mentioned in the book.

"Rules for Revolutionaries" is a fast, interesting, entertaining and useful read.