Fewer than two hundred pages, thirty-six chapters, eleven sections, a single theme and scores of great ideas! This sentence sums up Customers for Life. This is without a doubt the best book ever written on customer service. Carl Sewell and Paul Brown are the authors.

Brown is a writer and Sewell is the country’s top luxury-car dealer. Sewell’s business acumen and Brown’s writing skills combine to create an interesting, readable and powerful guide to outstanding customer service. Each chapter concludes with a checklist.